Unveiling a new Logo Design is relatively simpler than the redesign of one. This is because when a new logo will be put in place, no image is set to be endangered. But if you change a logo already in place, years of reputation is in trouble. Without adequate justification, changing the logo can be disastrous. Logo gap disaster is enough to explain this. The clothing store changed its logo without sufficient justification and was forced to return to the previous one.
There are many cases in the UK market where companies are changing the Logos for one reason or another. Some of the logos designed for the right reasons, while others had no real logic in their transformation. We analyze the possible causes of change the logo design is attached:
1.When you change your name:
More reason for you to re-design logo design is acceptable, if you change the name of the company. If you change the name of the company, the current logo is no longer valid and updated logo, new name. For example, designed logo UK Space Agency Folio idea, it was renewed when the name of the British National Space Centre to “change” UK Space Agency. “
2.You want to simplify:
Sometimes, the logo is too complicated to interpret for the client. The first Apple logo was Newton sitting under an apple tree in interpreting the complex for the people what has become the company. By simplifying your logo on an Apple. Even the BBC hit series Doctor Who has simplified logo during the past year in an abbreviated form of “DW”
3.Your company image is in trouble:
When images of society are plagued by bad publicity or a terrible accident, it is prudent to re-launch its brand. For example, in 2000, the British oil giant BP, in an attempt to thwart the occurrence of oil spills has introduced a new logo for BP to replace its “Green Shield” with the symbol of Helios. The company is New faces an identity crisis as another oil spill incident.
4.It has become outdated:
Human nature is dynamic and needs change over time. Maintaining a logo can be static too long cushion the corporate image of a company. Customers can get bored with the logo of their age and perhaps a new and revitalized one is in need. That’s what makes the company producing confectionery Skittles redesigned their logo design for a modern one. Designed by British designer Miles Newly has the logo, the new logo of modern art.
5.When two companies merge:
If two companies are merged identity is also a newly installed one. Therefore, if a merger takes place, the need for a change of logo design is required. For example in Britain, the two merged firms Price Waterhouse and Coopers & Lybrand, now known as PricewaterhouseCoopers. Its logo also appeared new and different design.
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